Hey! If you’re thinking about creating or refreshing your brand—great! Before we start working together, it’s worth preparing for the process to ensure it runs smoothly and effectively. Below, you’ll find a few key steps that will help you better understand your brand’s needs and make the most of the (re)branding journey.
Before we start designing, it’s important to have clarity on who you are as a brand. What mission does your business serve? What core values drive you? These elements will be the foundation of your branding and will influence every aspect of your visual identity.
(Re)Branding should resonate not just with you but, most importantly, with your clients. Think about your target audience—what are their needs, dreams, and challenges? The better you understand them, the more effectively we can align your brand with their expectations. Also, consider your communication style and the best medium to reach them, as this will greatly impact the branding scope.
Analyzing your competition helps identify what works in the market and what elements can set you apart. Think about how you can differentiate yourself from others. What makes your offer unique?
Do you already have ideas for your brand’s style? Are there brands that inspire you? Gather examples that speak to you—both the ones you like and those you want to avoid. This will help us create a (re)branding that aligns with your vision.
At the start of our collaboration, it’s helpful to collect all relevant materials—your current logo (if you have one), photos, colors, fonts, and any other elements you want to keep or modify. Inspirations are also valuable—anything that reflects the style or character you want to achieve.
I know this can feel overwhelming—but I’m here to help!
If you have any questions or concerns, just reach out. I’d be happy to guide you through the process. 😊
