Logo. Colour palette. Typography. Brand pattern. Key visuals. Pattern.
Agavlo is a brand founded by Agata Wąsowicz, offering handcrafted silver jewellery with natural stones, enriched with inspiring charms.
feminine, warm, positive, caring, natural, empowering.
Agata created this brand with the modern, busy woman in mind, who, amidst her daily tasks, often forgets about herself and her needs. Her main goal was to connect with potential clients and create an atmosphere around the brand that would draw them in.
"I want my clients to feel beautiful both inside and out, and for the jewellery they wear to remind them, in difficult moments, that they are enough, and in better times, to be a symbol of their strength." – says Agata.
The colour scheme is based on shades of turquoise green and pink. This unexpected combination is exceptionally elegant and feminine. Turquoise symbolises optimism and faith in a better tomorrow, bringing harmony and calm, while pink expresses tenderness, delicacy, and emotion – all the qualities that the Agavlo brand wishes to radiate. The golden accent highlights the uniqueness of the jewellery offered.
For the brand, I created an elegant logo with details such as thin, curled letter ends and subtle beads, evoking the image of a string onto which natural stones are threaded. Additionally, a monogram in the shape of the letter "a" was designed, which the brand uses to mark its jewellery and packaging.
The main font is Syne, which the brand uses in two variants: Medium for headings and Regular for paragraphs.
The brand pattern beautifully highlights the essence of the brand. I have prepared several colour variations that can be used, for example, for printing branded wrapping paper, as shown in the attached visual.
For Agata's social media posts, I prepared a set of small graphic elements and icons, which, once imported into Canva, serve as an excellent base for creating graphics. Since these elements are saved in vector format, their colours can be easily edited, making the work process much quicker.
If you're looking for someone to create a unique logo and visual identity for you, I highly recommend Agata!
Don't wait – start today! Together, we'll create a beautiful branding that will set you apart from the competition and attract customers for the long term. Your jewelry is more than just a product – it's a story you're telling. A well-thought-out visual identity will help convey your message, build an emotional connection and trust with customers, and even turn them into brand ambassadors.
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