Logo. Colour scheme. Typography. Brand pattern. Key visuals. Pattern. Social media. Print materials.
The owner of the brand is Justyna Połoczańska. Justyna takes a holistic approach to the health of both the body and mind. In her clinic, she offers individually tailored treatments that blend cosmetology and medicine. Her speciality is hirudotherapy.
simplicity, professionalism, balance, nature, premium quality, holistic approach.
Justyna wanted to create a visual identity that not only reflects the essence of her clinic as a place of professional help and a sanctuary of safety and relaxation but also provides space for brand growth. In the future, she plans to sell digital products based on her holistic knowledge of health and beauty.
"I want to show the possibilities of alternative methods for taking care of yourself and your health. I want to inspire and provide great ideas for change. I aim to encourage consistency and prioritising your own needs," says Justyna.
The colour palette of this brand combines elegant graphite, symbolising professionalism, calm, and experience, with shades of beige and brown that bring warmth, relaxation, and a sense of security. The grey adds balance and reason, acting as a neutral middle ground between white and black. The green represents growth, harmony, and naturalness – the olive hue soothes emotions and promotes deep tranquillity.
I created the brand symbol by combining the letters M-O-H-O, incorporating a drawing of a tree and a spring of water – symbols of timeless wisdom and life-giving energy. The shape of the symbol evokes associations with something organic and natural.
I chose the Aileron font family for the Moho brand – incredibly beautiful in its simplicity. When paired with the decorative fonts TAN MON CHERI and TWISTER, they create a perfect composition. The TAN MON CHERI font was also the base for creating the logotype.
The brand pattern beautifully highlights the character of the brand. I’ve created several colour variations that can be used, for example, for printing letterhead or enhancing the website.
Justyna wanted very simple yet exclusive promotional materials. Both the business card and voucher are minimalist in design but made from thick paper coated with soft touch laminate, giving them a premium feel. The logo and key text are coated with UV varnish, making them gently shimmer against the matte background.
Bardzo długo szukałam odpowiedniej osoby do wykonania mojego logo i identyfikacji wizualnej. Przypadkowo na FB trafiłam na Agatę i zakochałam się w jej projektach. Jeśli szukacie utalentowanej i kreatywnej osoby do stworzenia Waszego projektu to zdecydowanie polecam Agatę.
Don’t wait – start taking action today! Together, we’ll create a unique and cohesive branding that will truly resonate with your clients. Choose a comprehensive solution that includes not only your logo but the entire branding for your business – both online and offline. With aesthetically tailored content, you’ll be able to easily share your knowledge and expertise, building an authentic and professional brand.
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