Logo. Colour palette. Typography. Brand pattern. Key visuals. Pattern. Social media. Print materials.
Personal brand of Magdalena Matyszewska. Magda runs a studio in Białystok, offering services in permanent makeup, tattoo removal, and cosmetology.
naturalness, professionalism, femininity, simplicity, precision, artistry
Magda aimed to create a professional image. She wanted to be seen as a strong player in the market from the start. With her experience, opening her studio was an opportunity to demonstrate that she knows her craft and that clients can expect the highest quality of service.
For Magda, the key to permanent makeup is a natural and beautiful result, and her exceptional sense of proportion ensures that every makeup is perfectly tailored. Her mission is for every woman to feel beautiful and confident. This branding focuses on subtlety, natural beauty, calm, and trust.
The colour scheme is based on earthy tones and greens, creating a relaxing and calming effect. The feminine character of the brand is highlighted by a subtle touch of pink. These colours not only make the brand stand out from the competition but also evoke the desired associations with nature, which was particularly important to us.
The symbol, featuring a line-art drawing of a woman's face, combines several key concepts: naturalness expressed through plant-like shapes, delicacy and precision, as well as an artistic character. The woman's face radiates calmness while also carrying a sense of sensuality. For the brand, I also created a monogram with the letter "M."
Both the brand name and key headings are presented in the Beloved Sans font – simple yet full of beautiful glyphs that give each word a unique character. The Source Sans font complements this, making it ideal for areas where readability is key. The brand's unique character is further highlighted by the Holiday typeface, used for short, standout texts.
The brand pattern beautifully emphasises the brand's character. I’ve prepared several colour variations that can be used, for example, for printing letterhead or enhancing the website.
Magda regularly posts on Instagram and Facebook. To help promote the brand on social media, I created a set of graphics that will help Magda keep her presence consistent and recognisable on these platforms.
- Icons for highlighted stories
- Small illustrations
- Decorative frames
- Post/story backgrounds
- Facebook cover photo
- Instagram feed design
- A set of ready-to-publish posts
During our first chat, we decided that the business also needed some printed materials for everyday use. The vouchers for Magda's services are especially popular. We made sure each gift voucher looks extra special – just like a gift should. Similar to the business cards, they were printed on thick paper with a lovely touch of selective varnish. Simply gorgeous!
I spent a long time looking for the right person to create my logo and visual identity. By chance, I came across Agata on Facebook and fell in love with her designs. If you're looking for a talented and creative person to bring your project to life, I definitely recommend Agata.
Don’t wait – start acting today! Together, we’ll create a cohesive and standout branding that will strengthen your position in the market. With a well-thought-out visual identity, the growth of your brand – whether you're planning your own salon, a network of salons, or beauty training – will be within reach.
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